JAKARTA – the way Telkom to approach young people begins with facilitated KFC outlets with wi-fi technology owned by Telkom. Why choose KFC is because both Telkom and KFC have many similarities, including both the company’s target group of young people as a target market and develop their value positioning, and branding differensiasi, “said Director of Telkom consumer I Nyoman G Wiryanata, through the authorized information, on Thursday (14 / 5 / 2009).
Joint promotion or cooperation include the provision of access Hotspot Speedy in the 116 KFC outlets and the activities Off Air Together. In the process of marketing Flexi and Speedy, Telkom more focus on positioning, branding and differensiasi.Thoose third thing is a keyword said Nyoman, not the price war.
“Therefore, this cooperation will be mutually supportive and mutually benefit both parties,” he explained.
According to Nyoman, the cooperation providing access hotspot Speedy in KFC outlets, beside to strengthen brand awareness TELKOMSpeedy also to socialize more as a product Speedy Prepaid broadband service that is suitable for semi-mobile customers.
“For visitors to KFC, they will more comfortable and will happy go to KFC, because now come to KFC to eat the meal in addition to a delicious typical KFC, can also take advantage of fast internet access TELKOMSpeedy,” said Nyoman.
Nyoman explained further, rapid Speedy internet subscribers at this time reach 750,000 subscribers, and the targeted end of year 2009 around 1.2 million subscribers, customers at this time of Speedy has spread in 220 various major cities in Indonesia.
The Flexi subscribers at this time for more than 13 million customers or service market leader in fixed wireless access (FWA). Amount according to Nyoman, reflecting the community’s trust against Telkom products, especially for Fixed Wireless Access service.
“We expect 13 million subscribers Flexi can also become a KFC customer, ‘Nyoman demolished.
Information is taken from okezone.com
\david

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